Description
Your Tasks
Reporting to the Shopper & Customer Marketing team, you will play a key role in supporting category execution and activation excellence across Australia and New Zealand. Acting as a critical link between Category, Sales, Marketing and Supply Chain, you will help ensure our products are ranged, available and visible at shelf, supporting Beiersdorf's Strategy to Shelf ambitions.
You will be responsible for maintaining core category management processes, managing Perfect Store and Trax reporting, coordinating Point of Sale programs and supporting the execution of customer and channel activations that drive commercial growth and shopper engagement.
Key responsibilities
• Manage Must Stock Lists across customers and channels, ensuring timely communication and execution.
• Support assortment reviews, SKU optimisation and ranging recommendations to maximise category performance.
• Coordinate new product launches, product transitions and delistings with Sales, Supply Chain and Category teams.
• Deliver best-in-class Non-Standard Gift Pack execution, partnering with cross-functional stakeholders to ensure successful implementation.
• Manage Trax administration, reporting and Perfect Store scorecards to support executional excellence in-store.
• Produce distribution, availability and compliance reporting, identifying opportunities to improve performance.
• Support category reviews, business planning cycles and retailer presentations through data analysis and reporting.
• Assist with category, shopper and competitor analysis to develop compelling retailer selling stories.
• Manage end-to-end POS processes, including agency briefs, artwork approvals, production and distribution.
• Maintain POS asset libraries and support budget tracking to ensure effective management of promotional investments.
• Support customer and channel activation programs, coordinating timelines, suppliers and stakeholders to ensure flawless execution.
• Assist with post-activation analysis and reporting, applying insights to enhance future activity performance.
Your Profile
• A degree in Business, Marketing or a related discipline.
• 1-3 years' experience in Shopper Marketing, Customer Marketing, Category Management, Trade Marketing or Sales Support within FMCG or retail.
• Strong project management and organisational skills with the ability to manage multiple priorities simultaneously.
• Experience working with data and reporting tools to generate insights and recommendations.
• Strong analytical capability and attention to detail.
• Excellent communication and stakeholder management skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience managing POS materials, agency relationships or activation programs is highly regarded.
• A proactive, collaborative and solutions-focused approach to work.
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
The Perks
• Work from home 2 days per week
• Onsite gym
• 5 min walk from Metro
• Additional annual leave days
• Access to Health and Wellbeing programs, including a subsidised Calm App subscription
• Over $100 of free products every year
• Internal mentoring program
• Development plans to guide your career growth
• Employee Referral Program
Your responsible recruiter is Surya Debnath (surya.debnath@beiersdorf.com). Please apply online via the Beiersdorf Intranet.
